Jeremy Dean is the founder of riders&elephants, a leadership company that helps leaders reimagine the way they understand and ‘get’ their people and customers. A lot of this involves using simple tools to unlock emotionally honest communication about workplace culture and customer experiences. Jeremy believes that structured “F-word conversations”, about how people truly feel in their workplace and how they want to feel, are the key to lifting culture and performance. During this interview Jeremy talks about the vulnerability he has felt during his career both as a former professional cricketer, brand and marketing consultant and setting up his current business, which has seem him facing into feelings of recurring anxiety and imposter syndrome. In 2018 riders&elephants successfully launched ‘The Emotional Culture Deck’, their first card-based tool which is at last count used by 5,000 leaders worldwide in 20 countries (and growing by the day), at organisations including Xero, Starbucks, Westpac, Air New Zealand, Infusionsoft, Panasonic, Daimler, and New Zealand Rugby, gave them the inspiration and confidence to develop ‘The Customer Experience Deck’, which they launched this month (july). You can back it now on Kickstarter here:

To find out more about ‘Riders & Elephants’ and ‘The Emotional Culture Deck’ click the link below.

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